For many people, the creative mind is like the cosmos: awe-inspiring but nearly impossible to make tangible. Alyssa Georg, however, is not like most people. Not only is the Creative Director driven to generate truly meaningful ideas, but she also possesses the leadership qualities and undying passion needed to turn these visions into reality.
Currently, Alyssa serves as the Creative Director of 72andSunny. However, the most accurate words to describe Alyssa may actually be that she is a translator of creativity. Highly collaborative and empathetic, Alyssa knows just how to communicate with directors, clients, and teams in order to inspire the very best possible work. She moves seamlessly between ideation to creation to produce marketing that transcends the task of brand awareness connecting brands with consumers in an authentic and meaningful way. Throughout her career in advertising, Alyssa has brought this signature style to landmark campaigns for brands like Huggies, Reform Alliance, Audible and Etsy and at top creative shops like Droga5, SS+K, Arnold Worldwide and Mullen.
For Alyssa, satisfaction isn’t just derived from winning– although she has an unmatched track record for new business pitch wins and has also earned Cannes Lions, D&ADs, Effies, One Show, Webbys, and Clios for her work. She takes the most pride in knowing that she is able to use her skills to empower others, from clients and consumers to the creatives on her team. As a leader, she’s always thinking of the whole of her team: success is for all, not recognition of one. A nurturing and encouraging manager and mentor, Alyssa is generous with her time and invests it in helping her team members' grow professionally and personally.
Of course, even in her downtime, Alyssa can’t resist a good creative project. She and her husband love fixing up old houses and making spaces more beautiful. When she’s not getting her hands dirty, Alyssa loves spending time in nature and taking road trips in their campervan — giving her mind the space it needs for her next big idea to come through.