This Super Bowl the iconic E*TRADE baby challenged viewers across the country to get in the game and take control of their financial futures with E*TRADE, all while beating some arrogant adults at their own game.
After nearly 2 years of unease and unknowns taking a collective toll on us all—“Give More Than a Gift” tells four emotional stories about how a gift from Etsy can transcend the gift itself. These stories highlighted connection, inclusivity, and acceptance, while spotlighting the personalized, one-of-a-kind, gifts you can find on Etsy.
The campaign aired across the US & UK and was on The Drum’s 2021’s Best Holiday Ads List.
Accompanying the spots was an OOH and social campaign.
“We Got You, Baby” is a global platform created for an iconic brand in a category that was way overdue for a change.
THE GLOBAL LAUNCH FILM and all the work to follow set out to show how Huggies helps babies – and their parents – navigate a baby’s world, and how its products make babies more comfortable in it.
IN NORTH AMERICA, we created Huggies’ first-ever commercial to run in at the Superbowl. The spot, “Welcome to the World, Baby,” featured another first – babies born literally that day. Working with Huggies’ network of partner hospitals, we gathered UGC footage of newborns from across the country that we inserted into the film just hours before going on air. David Droga put it best – "if we pull this off, we'll have food in our fridges older than the babies in the spot."
DURING THE GAME, real-time tweets used the new brand voice to explain to baby the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. As well as celebrating all the babies born that day.
Launched globally alongside our new creative platform, the HUGGIES REBRAND honors the past, while looking to a digital-first future. In doing so, we transformed an outdated aesthetic into a globally-minded system that was not only relevant again, but set a new tone and level of design achievement for the entire category.
4.5 Million people are stuck in the probation and parole system. Reform Alliance’s launch aims to shed light on the unjust system in hopes to change it and Give families, communities, hope, opportunity…Life Back.
The film drove viewers to INSTAGRAM ACCOUNTS representing real people who’ve been impacted by the system. We used these profiles like an editorial to tell these people’s stories to continue educating without driving people to an external microsite.
We also created an AR FILTER called “Impossible Situations” that put people in the parolees’ shoes—and showed just how easy it is to stay trapped in the system.
The response was overwhelming. On launch day, thousands of people shared the campaign and rallied behind the cause, urging the nation to give life back.
As of writing, we helped Georgia pass a crucial bill into law, legislation that will give life back to thousands of people stuck in the system. The film was also nominated for ADCOLOR’s Ad of the Year and was named one of The 25 Best Ads of 2021 by Adweek.
The spoken word ignites the imagination like nothing else can. To keep Audible on the map in the entertainment landscape a new global platform invites people to imagine more for themselves. “More to Imagine” is a slightly elbows out, compare and contrast ethos that's a little frank but also, frankly, true about what Audible offers.
The campaign launched with an imaginative epic—a spot in which we follow a listener on her fantastical, genre-crossing journey through the ever-shifting, ever-expanding world of her own imagination that can emerge in our own minds when we listen.
We were also tasked to create an ownable design system that brings all of Audible together as a modern entertainment brand. In our system, sound stretches on into infinity, forming the portals that transport our listeners to new worlds, perspectives, and dimensions in their imagination across all platforms and translates across the globe.
Whoop is a wearable sleep tracker that gives you data about your nights that you can use to make the most out of your days.
We took inspiration from classical sculpture, the solarization technique perfected by artists like Man Ray in the 1930s —to achieve the idea that the body restores and builds itself at night.
Photography: Andrew Eccles
Most people think, “Oh The New Yorker.” But really, it’s far less pinky-in-the-air, and more things-that-make-you-go-hmmm-and-haha. And there’s something in it for everyone.
Writer: Lindsey Lanpher
CCO: Bobby Hershfield
Photographer: Stephen Wilkes
Any camera can capture a beautiful subject. But only a great camera can make a dull subject look beautiful.
To showcase the power of the Google Pixel 2’s camera we photographed dull, mundane objects and turning them into a thing of beauty.
CW: Diana Perez
AD: Vignesh Seshadri
CD: Elena Knox
ECD: Andrew Fergusson
Photographer: Sophie Green
The outdoors has the power to transform us, and REI wanted to remind people that you didn’t have to go far for that transformation.
Because when we get more people outside, we all get stronger. Better is out there.
From start to finish we created 3 mini campaigns, with 153 individual assets (including a gallery of photography) within 3 months.
After 15 years of advertising individual shows, HBO wanted to show that it was a one-stop-network for movies, original content, comedy, documentaries and everything you see here.
Writer: Lindsey Lanpher
CCO: Bobby Hershfield
Director: David Shane
Editor: Gavin Cutler
For fourteen years, Ocean Spray has been selling cranberry juice in the same way: with two farmers standing in a cranberry bog holding the latest and greatest cranberry blend. Until now. That's right, we ended the campaign that started when Napoleon Dynamite premiered and when Usher's Confessions album dropped to launch Ocean Spray Pink made with real (yes, real!) pink cranberries.
Writer: Elena Knox
ECD: Ray Del Savio
Director: Rob Leggett
Editor: Dan Maloney
97% of photos shared on social media are taken on a smartphone.
But not every picture tells the whole story.
This reality inspired Google with the Grammy nominated rapper, Logic, to lead the conversation on what depression can look like on social media through the lens of the new Pixel 2.
Writer: Elena Knox
ECD: Felix Richter, Andy Ferguson
Director: Alex Hulsey
Editor: Leo Scott
Contributing to the female empowerment movement by ending it.
Long before it was trendy for brands to talk about inclusivity, the NCAA was giving kids the opportunity to play sports in college regardless of their skin color, gender or where they came from.
Writer: Elena Knox
CCO: Bobby Hershfield
Director: Samuel Bayer
Editor: Jacks Genega
The words that come from the President of the United States represent all Americans at home and abroad. Will you let Donald Trump speak for you?
This work was done for Emily's List, a PAC supporting Hillary Clinton in the 2016 Election.
Writer: Elena Knox
CCO: Bobby Hershfield
Google, a company famed for providing us with answers, wanted us to ask more questions. Particularly, ones surrounding our phones.
The entire body of work was photographed on the Pixel 2.
CW: Diana Perez
AD: Vignesh Seshadri
CD: Elena Knox
ECD: Felix Richter
Design: Eli Hochberg, Jake Tieman, Michael Kleinman
Photographers: The Morrisons, Elizabeth Weignberg
For Playboy’s “Playmate of the Year” issue, Jack Daniel’s took it all off so the reader could appreciate the intoxicating beauty of the full frontal product.
The label-less bottles also showed up at the Playboy Mansion to celebrate the launch of the issue.
Writer: Brandon Willingham
CD: Greg Almeida, Travis Robertson
With over a hundred commercials under her belt, Flo has pretty much done everything. So for this new campaign for Progressive, we flash back to 1986 and show Flo in a new (well old) light.
In addition to our TV commercial, we posted throwback thursday pictures every week. The average Flo post receives around 1,000-2,000 likes, but our Young Flo posts garnered much higher results.
Writer: Lauren Simon
CD: Sean McBride
Director: Brendan Gibbons
Editor: Merritt Duff
